Use this section to create a personal connection with your customers. The more a prospective customer knows about you, the more likely they are to buy or order from you. Define your offer and explain here why customers should buy from you or use your services. Be sure to highlight the things that make your products and services unique. For example, are your items made locally, sourced from special ingredients or customized? This is the place to tell your customers how great your products and services are. Leave a memorable impression that will make them want to tell their friends about you and come back for more.